Category: Work

A Certain Kind of Someone

It seems to me that the old way of being successful was to gain as much knowledge as you needed about something, keep it tightly to your chest and keep your head down. Follow that and before you know it you’d be at a company for 30 years.

Getting a new job was much simpler. You’d write-up a resume, attach some references and send it off. If you’re lucky, you’d get called in for an interview and those direct references would shine on about how great you were.

This allowed you to keep things close, the only people who would be called on to speak about you were people who were close. The network and portfolio of work would be kept small. The tools of dissemination made it harder to show everyone everything great you’ve ever done.

Today, we create content all the time, a dribble shot here, a blog post about an interest or work topic there1 and we leave a long body of work in our wake.

Not all of it is on purpose either! Most people don’t close accounts for web services, or use the ones they sign up for regularly.

This content, directly intended for self-promotion or not, gives potential employers (and employees!) a much larger canvas to examine. They can find out more about who you are, what you’re thinking about, where you’ve been in the past.

So if you’re the kind of person who keeps things close to their chest, who doesn’t blog or instagram or tweet – who doesn’t see value in stuff like that, I ask you the following. Who is more likely to get hired? A person with good qualifications and a few good references or a person with equal qualifications and recommendations who, when you Google them, leaves behind a vast trail of personality?

Who would you hire?

Once you’re hired, who’s more likely to get noticed or promoted? The co-worker who communicates their work, who collaborates and creates relationships?

Somebody who can sell to people inside the organization and articulate in a public way their value to the organization will be championed by more of the community than those that keep it bottled up.

Related: The Diva Paradox by Seth Godin.

Ideas of March

I’m all for bandwagons and blogs, so here’s my entry for Ideas of March. Chris Shiflett (Obviously a member of the Chris Club) came up with the idea to encourage more people to write more frequently.

Like most citizens of the Internet, I’m a heavy reader. RSS, Twitter, Reddit, Facebook, Draw Something (Wait, does that count?) I’m a reader of many personal blogs of people I find to be interesting and who have good things to say about the work they do. The simple act of consuming the thoughts and ideas from people whom I respect and admire acts as a fuel to create and share the things that I have in my own world.

I know I’m no Gruber or Kottke, but that’s OK. I’m not writing for them or anyone else on the Internet. I write for myself and my close friends and family.2

Seth Godin has this to say about blogging, “what matters is the humility that comes from writing it. What matters is the metacognition of thinking about what you’re going to say.” in such that the mere act of putting words to paper (or screen) is why you should write. It helps you form your thoughts around an idea or concept that empower you when conversing with others around the topic.

Writing for me is also about the enjoyment of life, the understanding of my short trip here on Earth and how lucky I am to be working in a profession that allows for such excitement and intrigue. I write because I love life and work and all the other wonderful experiences of being human.

Even if you don’t love to write, you do love something and there’s no better way to show that you love something than to tell the world about it. So write.

IT Needs to Market Itself

IT departments, in general, do a terrible job marketing their services, functions and value to the rest of the organization. While there are many business functions that an average IT shop needs to partake in, marketing is the first and most important. I’ve sat on both sides of the Marketing/IT table and have perpetually been frustrated by lackluster communication around what IT does3 (and is doing).

We’re technologists, the antithesis of the marketing person ,right? A large majority of folks working in corporate IT have more technical backgrounds which, I think, lends itself to the kind of person that either 1) doesn’t value marketing or 2) considers it a ‘soft’ skill set that 3) they often don’t feel comfortable doing.

Maybe I’m wrong, but the past paints IT folks as not being the best people persons. Now that is changing thankfully, in large part to the influx of young startups and entrepreneurs in the tech sector – people who were born into a part of the culture of sharing, collaborating and the Internet.

The “If we build it, they will come.” mentality does not work for any IT initiative. The result is adoption lacks, people don’t see the value to spending the time on ‘yet another thing’ and leadership often doesn’t put their full weight into it.

Marketing needs to be first, if we’re to operate like a business and need to be in the black.4 I think it’s tantamount that we invest in clearer communication and a little panache when talking to people about the stuff we’re working on. The value we bring as it were.

I keep hearing about this idea of commercialization of IT services as being something big shops are looking at, and while I’m not sure I buy it, let’s assume it pans out. Well, in order to get people to buy in to the service you offer you have to be able to sell them on the idea that choosing your company is a wise idea. Same thing applies to our customers – our fellow co-workers. I think some people have the idea that “we’re the IT department, we have a captive audience. They  have to deal with us.”

As we know, consummerizaiton, cheap cloud solutions and BYO movements prove that wrong. In order for IT to survive as a valued and important part of the business of any organization – regardless of size – it’s important to leverage the marketing of our services to remain relevant.

As Seth Godin puts it, “Successful people have discovered how to be better at self marketing.” the same applies to successful IT organizations.

Sharing to Succeed

The person with the confidence to support others and to share is repaid by getting more in return than his selfish counterpart.

The connection economy multiplies the value of what is contributed to it. It’s based on abundance, not scarcity, and those that opt out, fall behind.

–Seth Godin on the sad irony of selfishness

I think there’s a large group of people in the work force – not you dear reader, but you know who I’m talking about – that feel that keeping information and knowledge close to their chest is the path to success. That sharing, documenting, conversing are all things that chip away at their power and control. As Seth puts it above, the truth  could be no farther from the truth.

One of my sage advisors during college told me that the core job of a technologist was to empower people with the technology. To allow them to do more and succeed greater with the use of these tools. In order to do that you have to share what you know – make others successful. Only then will you be successful yourself.

Why the Internet Makes Me Feel Like an Idiot and Why I’m Not

The internet is a great tool to learn and experience quite literally every single human endeavor. You name the topic and there most likely exists – at least – a single Wikipedia entry. With a few YouTube video tutorials, some blog posts starting with “How To…” you can become knowledgeable in a myriad of technical and non-technical professions.

I work on the web every day. My job title is “Web Project Coordinator” and while this implies that I’m focused on the web I find myself both professionally and personally doing so much more.

On some days I shoot and edit video, others have me designing a layout for a site or coding some JavaScript. I even manage a few servers and help edit objective-c for an iPhone app! Not to mention my past IT support role has perpetuated my title as ‘computer guy’ around the office and at home.

I freely admit this is a 1st world problem and there are far greater difficulties facing the universe, but on an individual level I find the feeling of not being proficient in one particular area to be a serious mental drain. Why do I feel like a jack of all trades and a master of none?

Some days I feel like a fraud, that everyone I work with (and for) have been duped by smoke and mirrors. That if they ever found out how little I actually know I’d be branded as a fluke, a huckster. Part of me knows this isn’t true. That I’m smart and well received by those I work with, but man because of the Internet I feel like such a moron. Why is this?

It’s because I read. I read a lot.

I pursue Twitter and Google Reader to find out what’s going on all over the world. I read about Adam Lisagor and his awesome video work or Neven Mrgan and his splendid design chops. Boing Boing fills me with oddities to delight the senses and bizarre people I would love to meet.

Guys like Merlin Mann and Jeffery Zeldman make me feel like a sloth with their intelligent and witty writing. Don’t even get me started on Mike Matas‘ photography or Brent Simmons‘ helpful articles on coding. How about Michael Lopp’s awesome guide to being a better geek?

I digress, but you can see how after daily observances of a plethora of cool things one can start comparing themselves and asking, “Why am I not that successful? Why are these people so awesome?”

But I think I’ve figured it out.

I was having a discussion bitching to my wife on the ride home from work. I was withering in fake pain about how I don’t feel like I’m strong in any particular area and how I worry about my future. My wife, as smart as always, pointed out an obvious fact.

I’m comparing myself to 5 different people – of course I’m not going to be as good in each profession as these folks have chosen. I’ve been trying to stretch myself in so many different ways because I’m excited! I want to do everything I read about because it all sounds so interesting.

I realize now that I can’t try to do what 5 separate people have accomplished. I can dabble here, and try something over here, but at the end of the day I need to relax.

My wife reminded me that what is important is that the people I work with enjoy what I can do for them and that I continue to develop as an individual without the pressure to be as good as everyone on the Internet. I often forget that these folks are great at what they do and that what each one of them does is diverse and specific. People rarely blog about their shortcomings – about topics that they’re not proficient in. They talk about their successes, their passions and what cool things they’re doing.

So anytime I’m down in a funk, that I feel like no one would hire me and that I’m some sort of goober, I just need to remember that even thought the Internet can bring so much information to my fingertips that it does nothing to filter – to remind me that I need to take things in one at a time. Admire these things I see and hear, enjoy them, but ultimately be at peace with who I am and where I’m going.