A Sponsored Comment can use all types of media to get the point across, just like any other Disqus comment. But they’re not part of the discussion happening on that page. Comments to the ad are driven to a separate landing page just for that ad. This keeps the core commenting experience uninterrupted and publisher communities just as they were. That’s the best of both worlds.
So Disqus, one of the larger comment plugins used on many sites, just added sponsored comments to their product. Yuck. Not only that, but the replies to said comments – which I bet are going to be a cruel and negative cesspool – will live in their own little bubble.
How quaint. from their website, “Everything you need to build a community, turn down the noise and turn up new revenue.” You had me at community, and lost me immediately after.
I have to agree with Matt,
“I was just reading some comments the other day and thinking how it’d be great to see some sponsored brand content there instead of users, like there already was on the rest of the page. Glad there’s a solution for that on a global basis now.”