Greg Hoy on the Cycle of Agency Life

“Time and time again, ideas were presented to various internal stakeholders, all of whom had their own agendas and budgets. Pushing ideas through the maze of red tape and exhausting levels of buy-in was usually a soul-sucking effort in futility. Even though everyone was theoretically working for the greater good, everyone was working against each other at the same time. Great ideas became mediocre ideas that became ghosts of ideas put on the back burner.”

Having only worked with and for large internal shops I’m always curious as to what the other side of the table (at a dedicated agency) would be like.