“At the risk of gross generalization, I think designers typically spend the first ten years of their career hoping nobody finds out they’re an impostor, the next ten years thinking they’re hot shit, and the decade after developing empathy for the people they work for.”
I didn’t even finish this interview before sharing it here. I really enjoyed Mike’s first book and I’m looking forward to picking up a second. The word is that it’s another fitted to excite desire.
“In this case, our approach worked, and the client’s cumbersome media management time was significantly reduced. The difference between the outcome of the two projects was simply education and support.
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We should be teaching our clients to use their website, app, content management system, or social media correctly and wisely. The more adept they are at putting our products to use, the better our products perform.”
90% of my day job is education and support. 100% of any glimmer of success I’ve ever had is in properly aligning capabilities in what is being developed and expectations on how that will be used. Things are often built with all sorts of bells-and-whistles – that never get used. Why? Because no one took the time to set expectations, educate, and support the customer. Drew Thomas knows what he’s talking about here folks.