A Great Interview with Mike Monteiro – “Design Is Not An Investment”

“Yes, investments are great. They’re also not necessary. When I think of investments I think of stocks, artwork, original Star Wars figures mint in box. Stuff that’s nice to have, and that you hope increases in value someday. Design is core. It’s not a nice-to-have. It’s plumbing. It’s foundation. You don’t invest in design. You can’t exist without it. A website without design isn’t a house without art, it’s a house without a bathroom.”

Like any professional I have numerous books on topics core to my work. Technical manuals for systems, guides for programming languages, historical text from founders in the discipline, and numerous outdated (FrontPage 97!) reference materials from years gone by.

Yet, there is only one book that I would give to anyone entering the field. Mike Monteiro’s Design is a Job. I’ve been a ‘professional’ for over a decade. I just read his book a few years ago and it has changed how I approach everything – for the better.

And now Mike has a second book out, from the other side of the table as it were, called “You’re My Favorite Client“. This interview with him is a great introduction to the relationships between designer and client.

Both of Mike’s books are essential for anyone working to create something for someone else. Web design, photography, app developers – all will gain more from these books than any technical guide or “Photoshop for Dummies” could ever muster.

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