Clients are not Your Friend and That’s OK

“The first time I presented design to a client I absolutely choked. I put the work in front of them and stood there like an idiot. It was humiliating. The next time was a little easier. And the time after that, well, you get the idea. I have done every one of the things on this list. I’m sharing them with you in the hopes that they’ll spare you a humiliating experience or two. It’ll take time.”

Mike Monterio (again) shares some practical wisdom for anyone who works with clients. You can design the most amazing thing, but if you can’t present it’s no good. I cringed reading this, knowing I too have made some of these mistakes.

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