Cadillac’s new Shield

“We’ve been working on it for more than two years now, and we’ve just been going through the motions of making it, designing it, figuring out how to manufacture it, incorporating all the right details, getting the colors, the grid patterns. And putting everything together, you just kinda do your work without the overall importance of it in a way.”

I’m a big fan of the various crests, icons, and emblems used on automobiles. They signify much about the company, each true to its own time in history, and some instantly classic and recognizable.

This was an interesting read into the work behind the design of the new Caddy crest. I had no idea that the duck-like icons weren’t ducks at all!