Getting the Word Out About Palm

Palm’s CEO wrote an internal message to the company’s employees after finical forecasts were deemed to be less than what was hoped. My favorite quote:

“You may have also seen a growing number of Palm ads on billboards, bus shelters, buses, and subway stations—all getting the word out about Palm.”

No mention of online advertising or even television? What is Palm doing in the advertising channels potential customers might actually see?

I really would like to see Palm succeed, they have a nice product and a great history.