“And here’s the next irony that defines Ive’s career: In the clutter of contemporary culture, where hits and likes threaten to overtake content in value, the purity of an idea takes on increasing currency. “I think now more than ever it’s important to be clear, to be singular,” he says, “and to have a perspective, one you didn’t generate as the result of doing a lot of focus groups.””
Jony Ive is well-known in design and technology communities. I hope that articles like this one will bring more awareness to his influence on the devices we use – and wear.